Keeping the flag on Indian Comics high, Mumbai based publishing company; Holy Cow Entertainment launched their comic book titled ‘Aghori’ at first ever comic con Bengaluru. Aghori is a multi issue comic series written by Ram Iyer and illustrated by Vivek Goel and Gaurav Shrivastav.

Taking a cue from the love for Indian mythologies, comics have always satiated the hunger for cartoon lovers.Here is a list of seven cartoons based on mythologies RavanayanThis ten part comic series created by Vivek Goel and Vijayendra Mohanty and published by Holy Cow Entertainment is the perfect example of depicting an old story with a contemporary twist. It is the retelling of Ramayana with Ravana as the protagonist and is the best way of engrossing children and young adults in this cult epic. Shiva- The Legend of the Immortals. ChandamamaThis classic Indian monthly magazine started by B. Nagi Reddy and Chakrapani, and edited by Kodavatiganti Kutumba Rao for 28 years is the longest running comic in the Indianmythology sector.

First published in Telugu and Tamil, it was published in Hindi in 1949 and now runs across 12 languages. AghoriWritten by Ram Iyer, published by Holy Cow Entertainment, and illustrated by Vivek Goel and Gaurav Srivastav, this comic introduces us to the intriguing life and culture of Aghoris. They are ascetic Shaiva Sadhus engaging in post-mortem rituals, sometimes involving cannibalism. It comprises large readership due to its marvelous mythological tales of these Shiva devotees.I Am KalkiThe tenth incarnation of Vishnu is Kalki Avatar or holocaust. Kalki’s divine mission is to destroy the demons of corruption and ignorance.

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Kalki is a dark, slender, handsome and youthful boy who gradually discovers that he has many powers in his control. He begins a new life in the city, and behaves like any average teenager; but in the night, he goes around hunting down enemies of humanity the modern day demons. This book of three complete volumes with the fourth on its way has engaged readers in the heroic story of this celebrated figure immensely.

Krishna: A Journey WithinThis astounding fable of wit and wisdom by Abhishek Singh is ‘a searing, human portrayal of Lord Krishna’ which journeys along the pastimes that have swayed through ages. ‘It is the final confrontation between fire and man’s consuming greed to conquer all and the supreme power of the Divine Spirit.’Pandavas 5Exclusively produced in broadcast partnership with Disney/BeunaVista International, this anime inspired a story from the house of RME revolves around the adventures of five uniquely talented Pandavas and their journey from rigorous training at Dronacharya’s hermitage to winning at a competition in the city of Panchal. This multi-layered story full of delicious maneuver shows how Pandavas excel at the art of warfare and aesthetics along with the resentful competition from their cousins, the Kauravas.

India has always had a strong tradition of homegrown comicsand comics fans. However, when people think of comics from India, they usuallythink of the classic Indrajal comics or Amar Chitra Katha, if not DiamondComics and Raj Comics. The past decade however has seen a spurt in new comicspublishers in India, with writers and artists willing to experiment with thekind of stories that Indian comics have been telling and with the form itself. Whileit’s a sad state of affairs to see many fold up leaving their storiesincomplete, one comics publisher who has been around now for over eight years andcontinually introducing new titles while continuing its old ones with a consistentlevel of quality not just in its storytelling but also in the quality of itsfinal production is Holy Cow Entertainment.

Founded in 2011 by Vivek Goel, Holy Cow is India’s first creator-ownedcomic book publisher and had its first breakthrough title in the form of thewell-received Ravanayan by writer Vijayendra Mohanty and Goel. Since then, HolyCow has published long-running titles such as Aghori with writer Ram V,standalone graphic novels such as The Skull Rosary written by SF author ShwetaTaneja, and introduced new titles such as Shaitaan and Caster. Apart from beinga publisher, Holy Cow’s Vivek Goel is an artist himself, having started hiscareer as an inker at Raj Comics and going on to become a full-time pencillerat Level 10 Entertainment. So, it was hear about his journey and that of HolyCow’s that I caught up with Goel for a Q&A. Here goes.

Gautham Shenoy: Firstly,thank you Vivek for agreeing to this Q&A and for taking the time out to dothis. And as someone who’d been an integral part of modern Indian comics formany years now, I’d like to start off by asking you to give us an overview of yourjourney so far.

Vivek Goel: Manythanks for having me Shenoy. It’s always nice to talk to like-minded people.Well, I started my professional journey some 13 years back first as an inkerand then a full-time penciller, worked in the industry for about 5 years beforerealising that I had a number of independent ideas and characters, but theindustry lacked people or institutions who could support that. There were a numberof new publishers, but they wanted to develop their own IPs. Also, by the time Istarted my own venture I realized that I have developed similar interests inpost-production, sales and street-level marketing. I loved the totality of thecomic-book making process.

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The Indian comic book market has always seemed a bit weird tome. When I started off as a publisher, there were almost 6-7 people who alsostarted their own publishing journeys. Now, when I look around, unfortunatelyvery few of us are left. But, I must say this that the demand for Indian comicbooks is just rising. People need good stuff, they need regular stuff and mostof all they need us to wrap the stories and complete the series! They love allthis and if you do that they will love and support you with all their heart andpocket.

Shenoy: Since2011, when you founded Holy Cow, many other comics publishers have come andgone. What is the secret of HC’s success and longevity?

Goel: The day I gotthe company registered, I made a list of some absolute do’s and don’ts drawing frommy experience, working as a freelancer and observing the market. From the verystart I have applied the following rules in my conduct of business and I believeall these have contributed into the survival of HC till date:

a) Even if you are getting a single cover done from someone,sign an agreement.

b) Pay every single creative sharp within 4 days of them completingtheir books. Never ever let them ask you for their cash.

c) Draw everyday so that I can also be an equal contributorin my company and there can be a good & healthy synergy between me and theother artists as well. This also comes in handy while giving them feedback onstorytelling because if I cannot do something, how can I convey the same thingto another person?

d) Always complete my stories and publish the entire storyarcs. There is no greater sin than letting people invest in your stories andthen you shut shop abruptly saying you are not making profits, leaving incompletestories and unfinished arcs.

e) Make 2-3 years financial and creative planning so that youcan have an idea in the budgeting and the profit process which will help you planahead and accordingly.

f) Treat every single artist and writer with due respect.Each of them is special and they are sensitive people and it requires a specialway to communicate with them. Being an artist myself, I believe I haveunderstood each and every person working in my company from the very first day.In the last 8 years, not even a single artist has left HC!

g) Be vigilant and present at the printing press duringprinting as it is the last step towardsthe final product for which we all have given our best, and one single mistakemade by the printer can ruin your entire edition and last but not the least,

h) Be a good salesman for your product because comic booksdo not sell themselves. I believe that my desire to sell and to connect withpeople has resulted in me being a very good street level salesman and I stillsell comic books personally at each and every comic con event in every city inIndia.

ALSO READ:‘Comicsfans in India are exceptional’: A Q&A with Ram V, writer of Aghori, Batman,Paradiso and more

Shenoy: Ravanayanand Aghori both were refreshingly original as far as Indian comics when theyfirst came out. As far as I can tell, they’re still very popular today. Can youtell us a little about how these two titles came to be and what made/makes themso popular?

Goel: I alwayswanted to break the linear storytelling of the age-old epics, without changingthe facts and events, and work on a villain’s perspective because one thingthat I have learned from epics like Ramayana and Mahabharata is that evil isrelative. It all depends on your POV. Initially I thought of taking on the caseof Duryodhana but later realised that he is not the bonafide badass of hindumyth, Ravana is!

Aghori followed on the same lines of ‘exploring the roadless travelled’. Set in the contemporary times, it gives a glimpse into thelesser-known lives and practices of the famous Aghoris of India. An idea hardlyexplored, it soon became a commercial success and later paved the way for morecharacters leading into a shared HC universe.

Shenoy: Thesecond arc of Shaitaan has just ended. Caster Vol. 1 is done too. The crossoverseries Decay is on its way. Can you give our readers a quick tour of thecomplete existing HCverse and what we can expect to see in the future?

Goel: PostRavanayan, we realised that the future of any comic book company does andshould not rely only on pre-cooked mythological stories and you are technicallynot giving out anything special and unless you want to get labelled as theRamayana and Mahabharata publisher. Enter HC’s first original IP, Aghori!

Basically having an array of characters is nothing differentthan having kids. You look out for them, you love them, you find out the bestpossible way for them to grow and be their best selves in the world and youmost often set events in motion for them. Developing comic book characters isjust like that, you love them, you want them to move ahead in their lives, thestories of their lives, you want all your kids to interact with each other,fight, make up and form special bonds, make mistakes and grow – that is exactlyhow you should deal with the characters you make. You love them because whenthey grow old, they start caring you. That’s my retirement plan!

With Holy Cow, we are telling local stories, stories oflocal legends, local people, Indian people and Indian issues. Also, we aremaking a point that we cover as much religious and cultural diversity aspossible. Shaitan Singh is a North Indian, Aghori is a wanderer, Desh is an assassin,Dehek hails from Bhutan, with Caster we wanted to explore Christianity andViridian hails from Arunanchal Pradesh. Post three volumes of Aghori and two ofShaitan, we decided that its time these characters have grown and should startsupporting other newcomers as well because that’s the way you do it. Aghori volume2 introduced Desh, Shaitan introduced Dehek in its volume 2, and then we made Viridianas an extension of Dehek’s own story. That is how you make room for newcharacters into the hearts of readers who are following the ones who camebefore. It’s like older siblings introducing the younger ones to the world,leading to a big and strong family.

There is a basic template of creating a successful shareduniverse, you create a situation which is too big for a single superhero tohandle, this concept is complete workable and universal. This is what leads tothe requirements of superheroes possessing a variety of skill sets to cometogether in unison. This is exactly what The DECAY is. It is the 3rd coming ofShaitan Singh and we are also introducing a demi-god in it.

Shenoy: As apublisher and creator, why do you think Indian comics haven’t made truly left amark beyond our borders? What in your opinion, do Indian comics books creatorsand publishers need to do better, to get more readership, even domestically?

Goel: Not at all,we are not even an industry; it’s more like a boutique industry. Most of thepeople have not even left a mark amongst ourselves let alone outside India. Weneed to have unbreakable morals and immovable confidence in this medium for itto do any good to us and to the market. We need to understand that it’s a verydifficult industry here in India and it will take at least 4 years for you toget any capital back, and last but not the least, you need a good physicaldistribution network which apparently sucks here in India. Even if you areready to pay up the distributor their desired cuts, they are still reluctant totake your comics books to every corner of the country.

There are comic book readers in this nation and they aremore than willing to grow as I have seen it all at the comic-con events when I interactwith my customers but when a book is not displayed on the shelf, the potentialreader is never created! Slow and steady. The market is slow and steady. If youmake a concrete plan and have very low expectations, you will sleep peacefullyevery night.

Shenoy: What isyour opinion of Indian comics readers? How do you see them treating Indiancomics differently as opposed to western comics, if at all? In what ways canIndian readers do better?

Goel: Indiancomics fans are in no way less than their western counterparts. Superherocomics are very popular in India and it’s a straight cut example of how freshideas are welcomes with open arms by Indian readers as well.

However, I sometimes see that a lot of people are willing tospend hundreds of rupees on western comics and then they bargain over an Indianone. The reason mostly is we are conditioned by cheap comics costing anywherefrom Rs. 4/- to 40/- for a 32–64 page comic book, from a number of Indianpublishing houses doing business for the past last 30 years, that sometimes itbecomes hard for some readers to think that a good and balanced 32 page comicbook can be worth Rs.250/-.

Comics have become costly because there are so few writersand artists left who still do this full time, because of slow sales we arebound by taking a limited print run of 2000–2500 copies per edition and becausethere are so few venues to sell them. It’s a vicious circle and the only onethat can break it is the readers.

I can only as readers to keep faith in new publications,give them the benefit of doubt, watch them, ask them and support them in completingtheir series, and when they do that, reward them with a purchase and when yousee them moving forward, walk with them.

Shenoy: Despiteeverything, what do you think it is – and as both a creator and a publisher –that makes it all worthwhile?

Goel: When peoplevisit you at the comic cons and tell you that you were the biggest reason theycame. When people bombard you and inbox you asking what other projects you areworking on and more details, that excitement makes it worthwhile and last butnot the least when at the end of the day you convert a white sheet of paperinto something out of nothing and it goes into diff. stages of production withyou on every step, it all seems worthwhile.

Shenoy: Who areyour favourite comic book characters, western or Indian? Any comics and graphicnovels that you think are must-reads?

Goel: Myfavourite characters are Batman, Namor, Calvin and Hobbes, Hellboy and LadyMechanika. When it comes to comics, I read and would recommend Descender, Black Science,Outcast, Avengers by Jonathan Hickman, Thor by Jason Aaron and whatever Geoff Johnswrites.

Shenoy: Whatadvice – or words of caution – would you give to young or aspiring comicscreators in India?

Goel: You need torelentless, uncompromising and committed, these are the only 2 qualities thatwill take you ahead in a comic book market like India. Practice daily as thereare no shortcuts in a creative field.

Well, there you have it.

And this brings us to the last edition of this season of NewWorlds Weekly. As readers of this column would be aware, this month marks its thirdyear and as always, New Worlds Weekly will go on a short break before the nextseason. Many thanks from the bottom of my heart to all of you for reading andsupporting this column over the years. In case you have missed any edition ofthe column, you can find themall at this link. It has been a great three years, and I have enjoyed everysingle week of this journey, exploring science fiction and fantasy and theirmany facets. I hope you have too. On that not, I sign off for now and hope tosee you again soon for a new season of New Worlds Weekly very soon.

Live Long and Prosper!

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